• Know how to maintain profits by discovering strategies to benefit from the market segments that are tending towards reduced alcohol consumption and more health-conscious alternatives.
• Learn the strategies that industry leaders are using to keep their alcohol service responsible and safe while maintaining or increasing profits.
• Know how you can bolster public and customer relations with the majority of people who applaud efforts to reduce impaired driving.
• Learn about the Duty of Care and your role in ensuring that customers do not harm themselves or others by unreasonable or inappropriate alcohol sales practices or procedures.
• Understand the effects of alcohol and recognize the signs of over-consumption.
• Know your legal responsibilities in the services of alcohol
• Understand new approaches to alcohol sales and service in relation to the changing consumption trends and regulations.

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